Promotion on social media is full-time work. Here’s how I’ve gone about it.
I read eight books about promoting books. I underlined and tagged them, and kept a notebook with a page dedicated to each element of the publicity strategy: biography, elevator speech, ideal city-tour plan, etc. Lots of lists.
I repeatedly worked through a 26-page online list that Chronicle Books offers authors as I came up to speed on social media.
Creating physical space
A month ago it was hard to work in my home office. Looking back, no wonder! The space was crowded, especially with things that weren’t actually mine, and at the same time, scattered. The sight of them siphoned my attention from The Wedding Officiant’s Guide. I removed what didn’t belong (including seven bags of books), and sorted what remained to align with one purpose: promoting this book to the best of my ability.
Setting up posts in cyberspace
My web site. Amazon. Goodreads. Twitter. An account at Chronicle Books. Pinterest. Facebook. Step by step I set them up, and then began many weeks of "checking my fences" and making the adjustments.
Sorting and listing action items
In the newly calm, airy space, I set up two whiteboards. One tells me what to do. I list tasks for this week, and also incoming ideas. On Friday, the task list is mostly erased, so the incoming list becomes next week’s tasks.
The other whiteboard records the seeds I’ve sown, sprouts to tend, and little miracles. And I list angels, people who have shown extraordinary support in this venture.
My heart is full of gratitude for these publicity angels
Stephanie Wong, my publicist at Chronicle Books who valiantly connects copies with reviewers and pitches with the media. What an amazing Grace.
Jennifer Randolph, my publicity coach. We’re going to an Oprah event and bringing business cards!
Jenny Walicek, who is extending her hand to me from high on the social media learning ladder saying, “Reach up and grab hold, you’ll be fine!”
Cathleen Miller, whose weekly two-pagers and kind words grew my blogging muscles. And whose example of organized book writing is positively inspirational.
The splendid writers and teachers Kate Evans, Mary Reynolds Thompson, and Kyczy Hawk, whose brave examples show that if I take simple steps from a heart-led space, I, too, can become a citizen of their caring, committed, literary world.
One of my heroes will arrive soon in my metropolis. Actually, she is also bringing several of my heroes with her.
This is not a paid announcement; Oprah and her extensive staff have no idea of my existence. But the fact of her coming to what we still call “The Shark Tank” in downtown San Jose—and that I am going to spend an evening and a day as part of the audience--seems so mighty as to be blog-worthy.
I came to Oprah late. You can find all kinds of stories about her success in television: the boundaries her show pushed, her rise through multiple glass ceilings. Not much of a TV watcher at the time, I first found her while sifting through the library’s free magazine box for collage materials. I judged O Magazine to be an excellent source of colorful images and paper (it still is. So is Martha Stewart Living).
Over time, my issues of O magazine grew too full of relevant articles and pithy wisdom to cut up. I bought a subscription. Oprah had already started building an academy for girls in the Gautang province of South Africa; she produced movies; the episode where she dragged a wagon of lost fat onstage was already legend.
She graduated from her TV show and began to tackle the huge issues of running a network. That's when my love affair with her "Super Soul Sunday" program began. I record the shows and dip into them while I make dinner on weekdays.
With the advent of her interviews with people whom I can only describe as "awake," I realized Oprah herself has become one of my strongest spiritual teachers. She delights in wisdom, refuses to stick to one dogma, and broadcasts what she finds. She's creating and maintaining a world-class interfaith seminary, freely open to anyone with access to a television. I hold her in a category with Joseph Campbell, Carl Sagan, and Dr. Matthew Fox. She walks her talk and puts her money behind these lofty goals. I want to do something good in the world like she does.
My other heroes who might be there: Elizabeth Gilbert, Dr. Deepak Chopra, Iyanla Vanzant, and Rob Bell.
The show is titled “The Life You Want,” and I feel blessed to be already leading one, so I don’t plan to change course radically. But I am drawn to these beautiful souls, and want to absorb as much wisdom I can.
It easy for me to tell that autumn has come. I find myself reaching for long-sleeved shirts and boots, thinking about food.
A restless urge stirs inside me so that I sort through my bookshelves, releasing seven bags of books I no longer need. And I think about food.
I’m compelled to sort the family’s flannel sheets and throw out plastic lids with no containers, thinking wildly about food.
Roasted butternut-apple-onion soup.
Roasted beets in mango balsamic vinaigrette.
Kubocha pumpkin soup --- it doesn’t get any easier. Roast it and purée with the stock of your choice.
If you want to get fancier, quinoa salad with minced red onion, feta, orange segments, arugula, cilantro, mint, and chopped dried cranberries and apricots. Slivered almonds optional.
Oatmeal with persimmon, banana, walnut, and cranberry. No sugar or milk needed.
Pears baked in apple juice with cinnamon and vanilla.
Or just an Asian pear (also called apple pears) thinly sliced, with a cup of ginger honey tea.
Last Thursday I got one of the most exciting e-mails of my life. "Hello," it began, "I’m an editor with (a wedding magazine) and we’ve decided to feature your book in our review section of the winter/spring issue. . ."
At the fall equinox in 2014, it’s almost hard to remember June of 2012 when I signed the contract with Chronicle Books and sat down to write The Wedding Officiant’s Guide.
I sent my huge, messy draft to Doris Ober late that year. Doris is a meticulous independent editor as well as an excellent author. The rewriting took another nine months, and then I began to polish the story with Lisa Tauber and Dawn Yanagihara, my wonderful editors at Chronicle Books.
Gradually, the book rose out of my hands and flew off to live with the editors, designers, and producers, and I sat alone at my dining room table surrounded by vast silence. The book publishing process moves glacially when you are used to blogging. I countered the loss by creating a wildly improbable publicity scheme for myself and biting my nails.
Special cross-marketing events, national touring, knocking on Martha Stewart’s door. . . none of this has happened yet, and it probably won’t even be approved when I do get my fifteen minutes with the publicist at Chronicle Books. But something happened off of my radar, something marvelous. The publisher sent me a handful of author copies of the actual, adorable little sky-blue paperback, which I wrapped (as you see in the picture above) and mailed to all the people I interviewed for the book. But at the same time, Chronicle sent a bunch of the books (50? 100?) to reviewers and magazines.
Seeds were sown (have I mentioned how cool it is working with Chronicle?) and now I’m seeing tiny green leaves breaking the loamy surface.
Over the past several weeks I’ve identified elements of what, to me, would make up a satisfying Writers Colony, a summer boot camp for the writer who wants to complete a project or two. We’ve touched on the obvious importance of reading and writing, and on more subtle helps from meditation. We’ve looked at writing supports such as physical exercise and hearing other writers talk about their craft.
In addition to these, I recommend field trips to stimulate your brain. Not just your field work, but what Julia Cameron famously calls Artist Dates. You might poke around the shabby antique store in your neighborhood, or get a meal at a hot-dog stand shaped like an orange, or visit the bowling alley. Art museums and galleries, of course! This summer I went beachcombing in North Carolina’s Outer banks. Over several mornings I realized that gathering and sorting shells can become a profoundly insightful editing process, a metaphor learned through my hands and eyes that will inform my future work.
I also mentioned arts and crafts in my first post. Don’t confine yourself to the page, the screen, the black ant trail of letters marching ever onward. Make room for fun, mess, and possibility. If you have any art materials, unearth them and make a space for them. Schedule a late afternoon, or maybe an early morning. You have no art materials? String penne noodles on a length of dental floss and wear it. Or take a page from your newspaper and scribble on it, blacking out all but some random words. Gardening is good, as are origami and sketching. We are experimenting with new ways of seeing.
As I wrap up this series, I look at my two huge writing projects (one, the extroverted task of setting up a publicity strategy for The Wedding Officiant’s Guide, and the other very introspective task of figuring out how to tell the story of the next book) and I am glad to see that I accomplished something; I’ve chipped away at the mountains.
Accountability really helped. My friend, Jennifer, patiently accepts an e-mail from me every Friday afternoon that lists all the micro-actions I took that week. Jennifer is under no obligation to even read what I send. I keep a sticky note on my desktop, add to my list every time I do something, and start the list fresh on Saturday. Somehow this is the accountability that I need.
Have you heard the term “Bookending”? Suppose you have a task you really don’t want to face, for whatever reason. Work it out with a friend that you will call them just before the task and again just after the task. You don’t need to talk much—just check in. It really helps!
Accountability requires some form of community. Ultimately, community is what differentiates a writing retreat from a session at a writing colony. Where is your community? If you don't already have it, you might find some in a writing class, a writing MFA program, a poetry group, a writer's club, a coach, or in multiple online writing spheres.
I hope this Summer Writers Colony series entertained you, and in some way helped your own process. I expect to be called away from the laptop shortly as twin babies make their debut in my family. When I get back, I’ll write about weddings and my experience with publishing The Wedding Officiant’s Guide, as well as some thoughts arising from my spiritual studies.
What writing tasks did you work on this summer?
Back to Part 5 Now I need to read all of Lisa's blog posts
Last week I enjoyed a summer vacation and family reunion in a spectacularly large house on the Outer Banks, a place on the North Carolina coast I had not heard of. I tried new things like stalking wild mustangs, taking a group portrait on the beach, even poring through the Wright Brothers’ Memorial Museum in Kitty Hawk.
In the midst of the hubbub, I did some writing. I slipped away from the breakfast table every morning around seven and took barefoot walks in the sea foam, and along the way, two essays formed themselves.
Writing, after all, is why we are here in the Writers’ Colony, right? If not writing on a particular project, then doing other non-project writing that keeps us limber and juicy. Journaling, letters. Essays and poetry and little stories, all are encouraged.
And to feed our brains, we read good writing. I kept far from the laptop and television on vacation, and only used my phone as a camera. Books flew naturally into that vacuum. In eight or nine days I read:
Reading de Botton and Otsuka stretch my book-structuring skills and make me want to choose finer words. Allende makes me think about writing scenes and time transitions. Sparks points out that what I saw in the Outer Bank waves were porpoises, not dolphins. And Colwin makes me want to bake gingerbread. What are you reading?
And how are you working on your own writing project? Have you set yourself milestones? Here’s a list of marching orders I’ve cooked up for my new book. If you see anything you like, take it and make it work for you.
Tasks for the book
Back to Part 4 Let's hit the finale! Part 6
The Wharf to Wharf is an annual six-mile run/walk from Santa Cruz to Capitola. Each year, its 16,000 tickets sell out right away. Gentle coastal scenery, the ocean breezes, and support from a panoply of artistic Santa Cruzians -- all make this a special event. But better than that, better even than the T-shirt?
The best part is training for the Wharf to Wharf. After all, the event is only one morning long, but training requires, for me, weeks of walking my neighborhood. Every other morning I tramp through my local suburbs, immersed in the sound of wind through the trees. I scan flights of crows, lovingly tended gardens, dappled shade. Mornings are best, before the heat is too much. There’s a fresh quality to the light, an almost golden tinge to the edges of black oaks and pepper trees.
These past few weeks I’ve written about combining key elements to create a writer’s colony session in your own home, at your own pace. Part of our summer retreat has got to be exercise, if only to undo some of the damage that winter and bad habits created. Walking is my favorite -- athletics, esthetics, meditation and writing practice rolled into one.
Walking makes us breathe more deeply, washing away toxins accumulated from fretting at the computer as we write. The stride sends fresh waves of oxygenated blood coursing through the brain. The nonverbal rhythm of step after step informs the internal rhythm of words. Instead of focusing on marks that inch across the screen, we can practice diffuse awareness: the breeze, a scent of sun-ripened apricot, pressure from the balls of our feet resting on cement and then pushing off again. We spend some moments lost in thought, brought back abruptly by some external stimulant: a crossing, a dog, a bee, an airplane, another walker.
My body moves, my mind moves, my attention expands and contracts. All this allows new ideas, new solutions and resolutions. Walking also helps me to slowly release my writer’s tire and shake out ever-constricted shoulders. Writers have reported swimming and sweeping or raking to be similarly helpful. What physical activity keeps you sane as you write?
Back to Part 3 Heck, why not Part 5
Last week we talked about how to find brilliant speakers to listen to during your stay at the Summer Writers’ Colony. Now let’s talk about listening for the most important voice of all.
The arc of this summer is about discovering your writing life. Retreats are about pruning away all the non-essentials of everyday life. For writers at Yaddo, all that’s left after pruning might be a small bed, a large desk, and lunch delivered every day in a basket.
But perhaps you, like me, are surrounded at home by family members, animals that need feeding, and mountains of laundry. Then it is essential to start, strengthen, and maintain a meditation practice, if you do not have one already. By meditating daily, you are creating that still, spare room in which you write. If you are starting your very first meditation practice, begin with five minutes. Lengthen your session by a minute every few days. Twenty minutes is a good session. Twenty minutes twice a day is probably optimum. You are rebooting your system.
You can find eleventy-seven ways to meditate on the Web, so I won’t crowd this post with how-to. But it’s worth pointing out that meditation practices tend to fall into one of two camps. Either you watch your thoughts rise and pass (insight meditation), or you perform a technique in order to temporarily ignore your thoughts (concentration or tranquility meditation).
Now, we writers think A LOT. We spend most of our time embroidering our stories—that’s how we roll. The benefit of owning a delirious writing brain is that when you give yourself a little peace and quiet, the most outrageous and wonderful ideas tend to pop up. The downside: we are more vulnerable than the average Jane to getting mired in our stories. Folks who are in recovery from various addictions are often warned, “Your mind is a dangerous neighborhood; don’t go in there alone.” But as a writer, I have to disagree — yes, it can be an dangerous place, but that's where I live and do my best work. We find our balance on the razor's edge.
So you might want to spend a little time thinking about which kind of meditation you need right now. If you are stuck in something you’re writing about, try insight meditation techniques and let the thoughts come. Just don’t chase them. Keep a pad nearby and jot down any particularly gripping scene or solution, then let it go. As a writer, you are allowed to do this. And then get back to your breath.
If, on the other hand, your mind is more crowded with characters than a Lower East Side turn-of-the-century tenement, by all means, use a mantram or your breath to shut off the neurojuice for a while. It’s your brain and your meditation practice. Make this divine tool work for you.
Your homework this week: Start a notebook about your writing life. When are your best hours? What helps you to quickly get down to business? How do you decompress? How’s the meditation going? Leave a comment and let us know!
Back to Part 2 Onward to Part 4
Welcome to part 2 of my Summer Writing Colony series. You can read Part 1 here. Make this year's staycation count! Today we will look at how you can bathe in wisdom from at least one brilliant speaker every day, even without a cent in your pocket.
National Public Radio
In my area of National Public Radio, we access an amazing weekly series of writer interviews called City Arts and Lectures. I have listened to and been inspired by writers in my car, at home, live streaming on the treadmill at the Y. But that's not the only writer-friendly program. Just today, Forum has a talk about letters between two poets. What's in your area?
The New York Times
The online New York Times has an Opinionator blog series called "Draft," essays on craft by exceptional writers. You can access the New York Times up to ten page views per month without paying. (I do support public radio and subscribe to news and writing outlets whenever I have the finances to do so.)
TED Talks and YouTube writer profiles
The online Technology, Entertainment and Design conference covers about a zillion topics. Did you know that TED has a series of talks exclusively about writing? Meanwhile YouTube has interviews with writers and poets, biographers and history detectives, and sometimes you can watch them read their work. Find the writers you love and admire and learn from them!
Even Writers' Digest is on YouTube. What else can you find?
Your Public Library
Bring home classic writing craft books, immerse yourself in a biography about a favorite writer, or find CDs where writers and poets read their own work. OMG, Audiobooks!
Help yourself write your book by checking out a few books on your subject matter. Live with them for a couple of weeks. You will get a deeper dive than online searching. And make an effort to let random chance happen. Make yourself WALK THE STACKS. Your serendipitous find may be just around the corner.
Local Author Events
You can learn so much about what the author wrote, how she or he wrote it, and more. You also do a service by attending, as any author would prefer to look at a group of living bodies rather than empty seats. And you never know who you will meet or what ideas will capture your mind.
While you can freely attend, try if you can to bring cash for the author's book.
Look up web sites for independent bookstores in your town. Barnes and Noble bookstores also have excellent author events. And check out any universities and community colleges in your area-- they often schedule visiting writer series.
This week's assignment: Get thee to a literary event/reading/viewing and tell me about it. Then, schedule in more events for the rest of your Summer Colony stay.
Back to Part 1 Go to Part 3
Greetings from my Summer Writing Colony. I love it here, and I am getting stuff done and surprising myself. Won’t you join me? It’s free, and you can attend from exactly where you are. It doesn’t matter whether your job or family can spare you—you can join!
Let me explain. There I was, salivating over writing workshops, conferences, and colonies listed in Poets and Writers and The Writer’s Chronicle. But this summer I don’t really have cash to attend, nor can I get away from family responsibilities, or add another flight onto my schedule.
Then I saw a line from one of Gretchen Rubin’s Happiness Project calendars:
“Put yourself in Creativity Boot Camp: Tackle a project in an intense, concentrated way, and push yourself to accomplish a lot in a short amount of time.”
I returned to my magazines with new eyes. If I could design my own retreat, what exactly would it look like? Soon I was cutting and pasting ads until I had created my ideal Summer Writing Colony poster. “Weekly Intensives,” I promised myself, in an atmosphere that would be “Supportive, Yet Demanding.”
Most of my energy in this colony session will go into reading, writing, and completing supportive, yet demanding weekly assignments. But I will also experience literary field trips, arts and crafts sessions, lectures from brilliant guest speakers, and daily meditation and soul guidance. And this place happens to feature delicious food and fun physical workouts. It’s kind of a spa retreat and writing boot camp all rolled into one. At home.
Over the next six or seven weeks I’ll break down the menu so you can implement YOUR OWN writing colony schedule as an honorary member.
Your assignment for this week: Buy or borrow a writing magazine that inspires you. Read your writing source this week and take notes about what you want to do on your next four to six weekly intensives.
See if you can do some cutting, taping, and designs to create your OWN poster of intention for this summer—or make one online on Pinterest. What do you want to accomplish this summer? What does your ideal retreat look like? Let me know!
Go to Part 2